“Under the new legal framework, small and medium sized enterprises shall adapt to the change of the background, forester the new concepts of ‘equity, harmony and responsibility’, and plan new strategies of ‘autonomy, honesty and science’”— Senior Partner of the Firm, vice Chairman of the Zhejiang Provincial Small and Medium Sized Enterprises Law Society Lawyer Zhu Zhihui advocated in his speech in the “1st Zhejiang Province Small and Medium Sized Enterprises Legal Forum” on December 21, 2007, and it aroused intense responses among the audience and was massively reported by the Xinhua Net, Sina Net, the International Daily, and other well known media.

      It has been 30 years since the implementation of the policy of reform and opening up, and the society has undergone tremendous changes. A brand new legal framework has been forming and the survival environment and competition pattern have been changing accordingly. “If the small and medium sized enterprises are unable to face the new changes of the legal background, to transform its management concept and business model, or to adapt and respond to the new opportunities or challenges under the new legal background, they will surely be defeated as the time goes by”. Lawyer Zhu expressed that it was out of these concerns that the speech of “Opportunities and Challenges for Small and Medium Sized Enterprises under the New Legal Framework” （http://www.zjsme.gov.cn/newzjsme/list.asp?id=12439）were made and the concepts were advocated. The concerns and advocated concepts were wildly recognized by the entrepreneurs and the media. On December 24, 2007, Xinhua Net published the article by Journalist Li Yabiao “‘Equity, harmony and responsibility’—Chinese enterprises greet the year of 2008 under the new legal framework and concepts”（http://www.zj.xinhuanet.com/newscenter/2007-12/25/content_12043997.htm）, in which the concepts that enterprises of the country are under the new legal framework as firstly brought up by Lawyer Zhu Zhihui was entirely accepted and the new concepts of “equity, harmony and responsibility” and the new strategies of “autonomy, honesty and science’ advocated by Lawyer Zhu Zhihui were elaborately introduced. The Sina Net, International Daily and other more than 10 well known media also reported successively.